Svetlana Tsodikov SVart

Works > UX/UI

BiArt. Case Study of app for MoMA

Case study UX Research of the product - Artists Bio app “BiArt”

My designer’s role in the project

Responsibilities: User research, conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, and iterating on designs.

Project goal

Design an app for BiArt that allows users to easily book tickets, get info about next events and exhibitions, plan trip to arrive at museum on time.

Target audience

Millenial. Families with children and single. Artists. People with different abilities.

Key challenges or constraints

Families and single people with different abilities want to plan visit at museum regardless of their location in easy way.

Project duration:

05.2021 - 11.2021

Initial design concepts

Personas and User journey map

Sketches and wireframes

User testing results

Usability study: findings. I conducted two rounds of usability studies. Findings from the first study helped guide the design from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.

Round 1 findings

1. User has trouble finding the favorite Artist's exhibition day
2. User has trouble to login
3. User frustrated to start planning a trip

Round 2 findings

1. The FAB "Book Tickets" on Home Screen was not visible enough
2. Users need better clear way to start planning a trip

Low-fidelity prototype

To see the prototype follow the link

High-fidelity prototype. Mockup. Sticker Sheet

Sticker Sheet and Mockup in Figma

High-fidelity prototype

To see the prototype follow the link

Going forward

What was learned through the design process and next steps

Takeaways

Impact: The app make a sense of completeness of task. The user once opens the app, done the activity in one session and after close - already has the date of the event, tickets, and the route at the museum. “Looks clear and consistently. It seems that you have professional background ” Colleague / participant of Usability Study.
What I learned: While designing the BiArt app, I learned that the critique design very important and help improve the prototype at the successfully end.

Next steps

1. Prepare the design for the engineering team
2. Create thumbnails that include hyperlinks, specifications, and requirements for the design
3. Provide the design system, mockups, prototypes, and specifications

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